Louise Dohn

Et sted langt oppe i de italienske Alper i 1800 meters højde, sidder jeg som oftest foran mit skrivebord, på mit nye forholdsvis lydløse keyboard og taster løs, mens jeg indtager min Nescafé i en Royal Copenhagen-kop.

Jeg har sagt farvel til daglig frokost med kolleger, fast pensionsordning og spontane familiebesøg - jeg er nemlig flyttet til Italien, og er nu officielt udlandsdansker.

Jeg har til gengæld til sagt goddag til kærligheden, goddag til frisk luft og goddag til livet som freelance social media specialist, og dét føles bare godt!

Hvad Louise laver

Markedsføring på sociale medier

Jeg har mere end syv års joberfaring med sociale medier, hvor jeg har været med i alt fra strategi til evaluering og fra den kreative udvikling til eksekvering i min tid hos TV 2. Se eksempler på mit arbejde her.

Community management

Man kan læse og studere sig til meget, men man lærer først rigtig sig selv som community manager at kende, når man har siddet i en rigtig shitstorm. Dét har jeg (du husker dengang Allan Simonsen var med i Vild med dans?), og dét blev jeg en bedre CM’er af.

Produktion af indhold

Jeg har arbejdet med Photoshop, InDesign og Illustrator i snart 10 år – Premiere Pro er kommet til her for et par år siden.
Med mit indgående kendskab til Adobes produkter, kan jeg selv producere indhold til digitale medier.

Ledererfaring

Som ‘head of community management’ har jeg udover at være ansvarlig for TV 2 Marketings ageren på sociale medier, skulle sikre de bedste arbejdsforhold for, vagtplanlægge, ansætte (og afskedige) mere end 10 community managers,

Anbefalinger

Kunder

Resume

+5 Years of Experience

Experience

Aug 2019 – Current

Pedrana Silvestri

Digital host

I’m the digital host of the Pedrana Silvestri apartment.
I’m in charge of renting out the apartment on various platforms such as Airbnb, booking.com and the apartment’s website.

Feb 2018 – Current

TV 2

Freelance Social Media Specialist

Working as a social media specialist for the Danish tv network TV 2 DANMARK (in Italy) means I’m getting pretty good at Skype, Microsoft Teams, eating pasta and managing my own time.

I managing the social media profiles of tv shows such as Kurs mod fjerne kyster, Badehotellet, Klovn, TV 2s official social media presence and Peter Ingemann’s tv shows.

Jun 2016 – Feb 2018

TV 2

Head of community management

With a group of passionated community managers (some of Denmark’s finest) I tried to make TV 2 Marketing’s social media presence (one of) the most engaging media presence in Denmark and of course – trustworthy and likeable.

We were a team of more than 10 community managers (fulltime and student helpers) in TV 2 Marketing whom I on a daily basis needed to give feedback, help and push in a direction which made them even better at their job.

Apr 2015 – Jun 2016

TV 2

Community manager

Based in TV 2 Marketing (The digital branding team) at Teglholmen, Copenhagen, where ideas are formed, you need to think fast and where the love for trailers, marketing, newsjacking, campaign strategies and candy are paramount.

Okt 2014 – Apr 2015

Nortlander Skitours

Marketing & Community manager

I was resposible for creating content for distribution through Nortlander Ski-Tours’ various marketing channels. Tasks were including, but were not limited to, creating, editing and publishing content for the blog run by Nortlander Ski-Tours, posting on social media platforms, and other forms of experimental marketing activities.

From the 1st of December 2014 untill end of April 2015 I worked remote from Livigno, Italy.

Education

2011 – 2013

Erhvervsakademiet Lillebælt

PBA in E-concept Development (graduated with honors)

I’ve learned to work with the development of concepts for all digital platforms on a strategic and practical level. I was taught such things as: E-concept development, E-project management,
User experience (UX) and theory of science.

2009 – 2011

Erhvervsakademiet Lillebælt

AP in Multimedia Design and Communication

The programme in Multimedia Design and Communication takes 2 years and contains a compulsory part and an elective part. In the compulsory part, I went through courses in the following subject areas: Business Studies, Communication and Presentation, Visualisation and Concept Development and finally Interaction Development.

2001 – 2004

Sønderborg Statsskole

High School Degree

Volenteer work

jun 2018 – ?

The Pedrana Family

Host on Airbnb

I help my in-laws renting out apartments in Livigno through Airbnb.

Feb 2013

Social Media Week Copenhagen

Community manager

During the week I primarily livetweeted from all the different sessions as Social Media Week Copenhagen.

2011 – 2013

Erhvervsakademiet Lillebælt

Chairman of 'The agency' & senior tutor

Chairman of “the agency” – an agency where we got projects from companies around Denmark that need to be done by multimedia designers. I was very much the face of the agency as well as the main project leader.

Senior tutor – I was responsible for all the Danish tutors who made sure that new students felt welcome to the campus.

2004 – 2012

spil.tv2.dk

Co-administrator and member of the steering committee

I created graphic design when needed for the website.
I helped chat-administrators with all sort of problems (techinal or communicative).
I created (turnament) concepts and helped the TV 2 responsible with administrative tasks.

Social media specialist skills

Community management

95%

Copywriting

85%

Content planning

90%

Concept developing

60%

Paid ads on Facebook

30%

Evaluation & rapporting

90%

Social media platform skills

Facebook

95%

Instagram

90%

Twitter

90%

YouTube

50%

Snapchat

60%

LinkedIn

30%

Production skills

Photoshop

75%

InDesign

50%

Premiere Pro

40%

Illustrator

40%

AegiSub (subtitles software)

75%

Language skills

English (speaking and writing)

80%

Italian (understanding but improving)

50%

Danish (speaking and writing)

98%

Swedish (understanding)

70%

German (understanding)

10%

Other skills

Teamleader

50%

Hosting on Airbnb

70%

Playing the accordian

20%

Cooking

80%

Staying positive

95%

Web designing

60%

Talking

98%

Portfolio

My Works

Et jobopslag (jagten på en CM’er)

Et jobopslag (jagten på en CM’er)

Head of CM


Badehotellet

Badehotellet

Kampagner

Contact

Get in Touch

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